UX/UI
/
WEB
/
AI
Puresènto
(
5
)
/ About the project
Puresènto, a brand dedicated to selling high-quality soy candles, aimed to create an online presence that reflects the serene and calming essence of their products. The challenge was to craft a digital space that not only showcases the candles but also immerses visitors in the tranquil lifestyle Puresènto embodies.
/ Credits
Client:
Puresènto
Designer:
Carol Meraz
Software:
Figma, Wordpress & Midjourney
/ Year
Expected date Summer 202
/ CHALLENGE
The main challenge was to create a website that conveyed the calm, eco-friendly essence of soy candles without overwhelming the customer with educational content. The design needed to subtly showcase the candles' unique benefits—like longer burn times, non-toxicity, and sustainability—while maintaining a minimalist and visually appealing user experience that encouraged shopping.
/ SOLUTION
Subtle Storytelling: Product pages used soft colors, gentle transitions, and minimalist layouts to reflect the calm and sustainable nature of soy candles without overtly educating the customer.
Seamless User Experience: The website was designed to offer an intuitive and calming shopping experience, reflecting the brand’s values and encouraging exploration and purchase without excessive educational content.
/ unique design decisions
AI-Generated Visuals and Calming Palette: AI Midjourney was used to create placeholder images, providing a professional and cohesive look from the start. These visuals, combined with a soft, calming color palette, reflected Puresènto’s serene and eco-friendly brand identity.
Minimalist Layouts: Applied a clean, minimalist design to keep focus on the product.
Subtle Animations: Added gentle transitions and animations for a smooth, engaging user experience.
Intuitive Navigation: Designed an easy-to-use navigation system for effortless browsing and shopping.
/ EXPECTED OUTCOME
The website aimed to subtly convey the serene and eco-friendly qualities of soy candles through a cohesive design and calming color palette. The goal was to reflect Puresènto's brand identity effectively while avoiding overwhelming users with educational content. The expected result was a visually appealing and engaging experience that encourages easy exploration and purchase.
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