UX/UI
/
Web
/
AI
Ale Capetillo
(
1
)
/ About the project
The eCommerce project for Ale Capetillo Gaytán focused on creating a platform that seamlessly integrates product storytelling with an intuitive shopping experience.
The design emphasizes a user-friendly interface where customers can explore the unique stories behind each product while having the option to make purchases without interrupting their journey.
/ Credits
Client:
Ale Capetillo Gaytán
Designer:
Carol Meraz
Software:
Figma, Wordpress & Midjourney
/ Year
Expected date Summer 2026
/ CHALLENGE
Ale Capetillo Gaytán needed a unique eCommerce platform that not only showcased its products but also told the story behind each item, engaging customers on a deeper level.
The challenge was to integrate this storytelling approach with a seamless shopping experience, ensuring that users could easily purchase products without being pulled out of the narrative.
/ SOLUTION
To address this challenge, the UX/UI design was crafted to seamlessly blend content and commerce. Each product story was carefully designed to captivate users, providing rich details and background about the items.
A strategically positioned "ADD TO BAG" button—revealed upon hovering—was integrated within the product stories. This feature enables users to effortlessly initiate a purchase at any moment, thus maintaining a seamless and uninterrupted reading experience.
/ UNIQUE DESIGN DECISIONS
Story-driven shopping: Storytelling was integrated into product pages, allowing customers to connect more personally with the brand.
"Add to Bag" button integration: The "Add to Bag" button was added within product stories, enabling purchases without leaving the narrative, seamlessly merging content with commerce.
AI-generated visuals: Midjourney was leveraged to create high-quality placeholder images, ensuring the site maintained a professional look before the official photoshoot, demonstrating the use of cutting-edge technology for real-world challenges.
/ EXPECTED OUTCOME
The website is poised to offer an immersive shopping experience that not only drives sales but also deepens customer loyalty through storytelling. By allowing users to purchase products without leaving the narrative, the design is expected to increase conversion rates and foster a stronger emotional connection with the brand.
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